• The cult of smellness x 3

    Il y a 3 mois - Par Now Smell This

    According to the Business of Fashion , candle sales are growing faster than the rest of the fragrance market, rising by one-third over the past two years. It seems a desire to cocoon ourselves from the outside world (olfactory, thermal or something more insidious) is higher on the agenda. Welcome to the cult of “smellness”: a small-scale form of self-care in a destabilised world.
    - The Guardian takes a look at the world of scented candles.
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